What is a Digital Buyer’s Network?
If you are a manufacturer, distributor, or reseller of a B2B product or solution this is the air you breath. Without a buyer network, you will have a very challenging time finding customers for what you do! The difference today is that the buyer network exists entirely online in the digital world.
In the past buyers would pull out their hardcover trade directories, find the category of products or services they needed by either using NAICS or SIC codes (North American Industry Classification System OR Standard Industrial Classification). And then search out the companies that could be contacted to see if they could supply their needs.
Those days are over!
In the past buyers would pull out their hardcover trade directories, find the category of products or services they needed by either using NAICS or SIC codes (North American Industry Classification System OR Standard Industrial Classification). And then search out the companies that could be contacted to see if they could supply their needs.
Those days are over!
Buyers want access to videos, research libraries, and more…
Today there’s a much more efficient way for both buyers and sellers to connect online that is through a digital trade director. For large procurement teams, this is a must. For any provider of B2B products & solutions, this is also a must. However, it’s not enough to just be listed digitally. This kind of basic insight is simply not enough in today’s digital world
Hopefully have built this into your websites, however...how are your customers and their buyers finding your website?
Sure, I know, you have an amazing website!
Sure, I know, you have an amazing website!
So to determine if this is enough take the following steps:
1. List out the top products, services, and or search terms your customers would query to find solutions you provide:
2. Now that you have your list, look up each of these search terms and see where your companies products show up on google or social media:
- For example, if you provide Robotics solutions what would your customers be searching for? Not your company name or that of your competitors but rather the common names or definitions of the solutions you provide …
- In this example: human-robot interface, mobility, manipulation, programming, sensors, manufacturing, RPA, automation
- These are the kinds of terms among many more they may search, but what are the top search terms for your products and solutions?
- Put these in order of importance and search volume
2. Now that you have your list, look up each of these search terms and see where your companies products show up on google or social media:
- Do they show up on page one?
- Do they show up immediately via industry articles your team has written and posted?
- Do they show up way back behind your competitors?
Being found should not be accidental.
So now you know how likely it is that your customers and their buyers are finding you. In addition to an aggressive social and digital marketing strategy, one of the quickest and most efficient ways to be found is by getting listed on a Global digital buyers network. Not only will they list you, but they can also market your company along with help you create the digital tools you need to make it all work.
In a time when in-person meetings, tradeshows, sales calls, and email campaigns are no longer as effective as they used to be your digital presence is your very survival. Having direct links to a deep and active buyers’ network is the key let us show you how to get started.
