What is Online Presence?

Online presence can be the measurement of all digital media where you or your brand may be mentioned.

• So, PPC, digital publications, news or entertainment media and Social Media.

For our purposes we focus on Social Media, and any other organic mentions of your brand or business.

• Social media is one of the main channels where we can measure share of voice as a metric of success since social media is where your customers are most likely to be introduced to your brand.
• With social media, you can measure brand mentions, hashtags, reach, impressions, or even sentiment.
• Share of voice is important in social media because it will help you determine which competitors are getting mentioned more, so you can analyze what you do versus what they do. This will help you identify gaps in your strategy. Ask yourself, what platforms are working for your competitors, which influencers talk about them, and where they're the most popular.
• By using this approach we can determine where your brand or organization currently stands compared to your competitors.
• This is critical insight and serves as a starting point for your brand to begin working towards digital dominance in your markets.

If as part of your digital roadmap online presence has been identified as a key metric to be prioritized then the nature of the digital next steps are based on these goals.
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Online presence can be part of many different facets of your digital roadmap and will continue to be a key metric going forward in order to maintain digital dominance.

So, what is your current Online Presence compared to your competitors? If you do not yet know, it’s time to find out!!

Do You Want to Learn More?

What's Your Online Presence?

This is one of the key metrics in your digital roadmap
 
Online presence is the measurement of all digital media where you or your brand may be mentioned

• So, Pay Per Click (PPC), digital publications, news, entertainment media, and Social Media
• For our purposes, we focus on Social Media and any other organic mentions of your brand or business
• Social media is one of the main channels where we can measure your share of voice as a metric of success since social media is where your customers are most likely to find and be introduced to your brand
• With social media, you can measure brand mentions, hashtags, reach, impressions, or even sentiment
• Share of voice (SOV) is critical in digital media because it will help you determine which competitors are getting more mentions

 
This will allow you to analyze your digital activities compared to theirs. In addition, this will help you identify gaps in your strategy.
​
You can determine,

• What platforms are working for your competitors, which influencers talk about them, and where they're presence is strongest
• From this data, you can begin to build out your own strategy...
• By using this approach we can determine where your brand or organization currently stand compared to your competitors
• This is critical insight and serves as a starting point for your brand to begin working towards digital dominance in your markets

Your online presence can be part of many different facets of your digital roadmap and will continue to be a key metric going forward to maintain digital dominance

So, what is your current Online Presence compared to your competitors? 

If you do not know, it’s time to find out!!​

Do You Want to Learn More?