Master Guide to Dominating Your Market
Do you want a marketing strategy that is hard and way more difficult for your competitors to replicate?
Yes - Then you need to keep reading on "How to Dominate Your Market" by Rick Rea
Yes - Then you need to keep reading on "How to Dominate Your Market" by Rick Rea
Steps to Dominate Your Market
- Do you need an SEO & marketing strategy that goes beyond moderate cumulative growth?
- Do you want an SEO and marketing strategy that is hard and way more difficult for your competitors to replicate?
- Do you want and need an SEO & marketing strategies that set you apart from all your competition?
Then you are in the right place!
Businesses that make serious blogging effort are 13 times more likely to see a positive ROI (return on investment)
With Google having 88.61% of the Search Marketshare and with 1,518,207,412 websites (1.5 BILLION) in the World and In March 2019, over 4.4 million blog posts were published every day.
With that said and needless to say SEO is a must and SEO isn’t enough and you must do many tactics to have a winning strategy in today’s world to dominate.
More than likely you found this article on a social media platform, yes that is a part of SEO today.
To help prove that point, Google “Social Sales Experts”! We should be #1 or 2 Organically on Planet Earth. Without Social Media and the proper SEO Strategies, this couldn’t happen.
Many clients and businesses say, “I have an SEO Plan” or “I have a Marketing Plan or Campaign Plan”. I say awesome… All of which are usually needed.
But, those are just TACTICS… Understand the difference of STRATEGY!
If you are like most people they don’t know the difference, don’t feel bad as I even once thought they were pretty much the same thing once upon a time.
I frequently hear smart people use both words mutually in a conversation despite the fact that they have completely different meanings.
Here’s how I remember the difference between a tactic and a strategy: a strategy is a plan to achieve a specific competitive advantage, while a tactic is a method used to achieve it.
In our world, a tactic may be a marketing campaign or an SEO update, and or the social media posts and employee advocacy programs you implement. Where a Strategy how you need to meld all those tactics together in a way to dominate your market. All working cohesively together.
But, those are just TACTICS… Understand the difference of STRATEGY!
If you are like most people they don’t know the difference, don’t feel bad as I even once thought they were pretty much the same thing once upon a time.
I frequently hear smart people use both words mutually in a conversation despite the fact that they have completely different meanings.
Here’s how I remember the difference between a tactic and a strategy: a strategy is a plan to achieve a specific competitive advantage, while a tactic is a method used to achieve it.
In our world, a tactic may be a marketing campaign or an SEO update, and or the social media posts and employee advocacy programs you implement. Where a Strategy how you need to meld all those tactics together in a way to dominate your market. All working cohesively together.
Some of the tactics Google used to achieve that include:
- Developing a more effective link-based algorithm system that was less susceptible to manipulation than simple algorithms based on content alone.
- AdWords funded their growth, which concurrently put their Google brand in front of more people and got more businesses and people involved with their brand and products.
- Gmail was released as a free service to compete with Microsoft’s Hotmail, this alone put their Googe brand in the hands of millions of people.
- Urchin was acquired and renamed “Google Analytics”, this gave Google undoubtedly gave them the data needed to master and refine their algorithms. Once again that got more people involved with the Google brand and their products.
Do you see a pattern here?
Major business decisions (tactics) made by Google directly played a part in accomplishing its goal (strategy).
Result:
Has anyone put a dent in Google’s “Search” Market Share? The answer is NO! Not even close.
Search Engine Market Share Stats: As of July 2019
Has anyone put a dent in Google’s “Search” Market Share? The answer is NO! Not even close.
Search Engine Market Share Stats: As of July 2019
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1. RETHINK OR FLAT OUT GET RID OF CONVENTIONAL THINKING ON KEYWORD RESEARCH AND CONTENT DEVELOPMENT BUT DON’T ELIMINATE ALTOGETHER.
Think, “You sell Software, so you want to rank for ‘Watchers.’”
Absolutely you should work to rank for the term “Watches,” as well as:
No matter how many keyword variations you have and implement, you will be only scratching the surface!
One must go way way beyond traditional thinking and identity a greater number of lucrative, relevant topics and questions that people are searching around your products or services.
Most of which will deliver organic traffic faster, with less effort, than the obvious keywords that everyone else is competing for:
Here is a list of a few individualistic tactics to diversify your keyword and questions research to develop your content plan.
Absolutely you should work to rank for the term “Watches,” as well as:
- Type + Watches
- Purpose + Watches
- Function + Watches
No matter how many keyword variations you have and implement, you will be only scratching the surface!
One must go way way beyond traditional thinking and identity a greater number of lucrative, relevant topics and questions that people are searching around your products or services.
Most of which will deliver organic traffic faster, with less effort, than the obvious keywords that everyone else is competing for:
Here is a list of a few individualistic tactics to diversify your keyword and questions research to develop your content plan.
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A. Answer Questions in Your Blog to Drive Your Content:
(We have software to research your products and services to deliver the top questions people are asking today in your marketplace) Feel free to contact us.
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B. Ancillary Products and or Services:
Do your customers use your software as a part of another function? Do your customers need specific tools or other software to install or use your software? Does your software require specific data input to function properly? Did you answer “yes” to any of those questions, you’ve just exponentially multiplied potential topics!
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BENEFITS OF PRODUCING HOW-TO CONTENT ON ANCILLARY PRODUCTS AND SERVICES:
1. Competition shares and links to your content. In my case much of my competition shares and links to my content in this area as it helps their brand in many ways especially since the content helps promote their products and services.
2. Attract visitors earlier in the buying process. Providing more useful searchable information that is shared across all social media platforms, preferably using an employee advocacy social share software across a broader range of topics within your niche and or geography will help you appear more knowledgeable and authoritative with a broader reach.
Using the SEO & marketing industry as an example. In the case of How-To’s, Question Answering Content, Ancillary Products, and services for you could and should produce content will mostly be marketing-related. These products/services needed might include:
2. Attract visitors earlier in the buying process. Providing more useful searchable information that is shared across all social media platforms, preferably using an employee advocacy social share software across a broader range of topics within your niche and or geography will help you appear more knowledgeable and authoritative with a broader reach.
Using the SEO & marketing industry as an example. In the case of How-To’s, Question Answering Content, Ancillary Products, and services for you could and should produce content will mostly be marketing-related. These products/services needed might include:
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You’re probably excited about having your name mentioned in the media. That’s true whether it’s the Local Business News Section to Forbes, The Huffington Post, or even an industry expert publication, and that feeling almost never goes away, plus it can drive revenue.
Like myself, being recognized as:
“Top 1% Endorsed For Advertising in the United States” by LinkedIn and being awarded many industry awards.
“Trust me it never gets old being an industry leader” — Rick Rea
Like myself, being recognized as:
“Top 1% Endorsed For Advertising in the United States” by LinkedIn and being awarded many industry awards.
“Trust me it never gets old being an industry leader” — Rick Rea
