What is a “Digital Workshop”

A Digital Workshop is a full-day workshop with all of your senior management team preferably off-site and preferably in-person. For those not able to attend in-person having separate online workshops can be done in conjunction or separately.

This event covers the following key topics

1. What is Digital Transformation?
2. What is your organization’s current online profile and presence cooperatively and individually as leaders?
3. Creating your organization’s digital mission statement
4. What is your organization’s current use of digital for the following key areas
   1. Human Resources
   2. Sales
   3. Marketing
   4. Procurement
   5. Operations
5. Creating your organization’s current digital goals and objectives in order of importance
6. What is a Digital Roadmap and what are the next steps in creating​

Your organization needs a “Digital Workshop” if:

• If You don’t currently have a digital roadmap
• If your current roadmap is off-track or ineffective (Usually due to lack of measurement or KPI’s)
• If your corporate objectives for the year are already well below where they need to be
• If your current costs are far higher than measurable returns
• If you have not done human-centered customer research recently or at all

Do You Want to Learn More?

Digital University

What will a digital workshop provide for our organization? 

• Clarity & a working plan
• What’s next? 
• Creation and Implementation of the “Digital Roadmap” based on your priorities…
• You guessed it, yes we can facilitate the workshop as well as finalizing and implementing your “Digital Roadmap”

Today the word "DIGITAL" is a catch-all phrase creating more confusion than clarity

However, the opportunity to become a "DIGITAL" organization should not be taken lightly
​
Getting it right is the difference between merely surviving and dominating your markets!

• Are you tired of being told that "Digital" is the cure for everything? 
• So, out of the many conversations, I am fortunate to have with business leaders,  I have noticed a trend
• The use of the word "Digital" has become so pervasive that it has become like a thick fog 
• Just as you might when you suddenly drive into a heavy fog, 
• many organizations have simply pulled off the road hoping for it to dissipate
• However, unlike fog, this will only get worse

• What you need is a guide
• A guided process when properly facilitated actually creates excitement and opportunity developed by your own team
• Not only will this lead you out of the fog, but it will also light your path going forward and provide the results you have been missing
• A Digital Roadmap does not happen in isolation, it is born from your team through a digital workshop
• Let's get started!

Digital Audits have changed!

It used to be that a digital audit was something you had done by a Marketing or Website agency primarily focused on the SEO of your website. While the Marketing and Website agencies have not changed much, times definitely have!!

It used to be that your website was the center of your online universe...not anymore. It used to be that if you did not have a website you did not exist...even this has dramatically changed.

The fact is, what counts today is how you come up (or not?) in a search by a prospective customer, supplier, vendor, or just somebody wanting to learn more about your products and services.

This is no longer simply dictated by the strength or weakness of the SEO on your website. Content now rules and most active content is generally found on Social Media. This is a topic for another day but is one of the elements we look at carefully. A Digital Audit today is now part of your digital transformation.​

OUR DIGITAL IQ SCORING IS OUT OF 230 POSSIBLE POINTS

THE HIGHEST SCORE SO FAR IS 167 AND THE AVERAGE IS 115

What do you think your digital score is?

LET'S FIND OUT AND WHATEVER IT IS, THERE'S LIKELY ROOM TO IMPROVE!

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Today we measure all of these key elements:

1. Customer Experience (based on existing data)
2. User Experience (based on additional human-centered research)
3. Social Media Assessment
4. Employee experience & advocacy
5. Online presence across all relevant media and channels / industry peers
6. Customer-centered systems integration
7. SEO Assessment
8. Content strategies and overall digital IQ
9. Brand advocacy and Brand strength
10. Industry presence / mentions / competitive positioning

From all of these elements and more, we compile your digital score. Your Digital Score is our starting point. This score is only relevant when aligned with your immediate priorities, from which your digital roadmap and strategy are finalized.

The solutions and recommendations that follow are based on your priorities and could include any or all of the following:

1. Updated Customer journey mapping
2. User experience design
3. Building or re-positioning current social media profiles and presence
4. Employee advocacy plan and or HR recruiting plan
5. Organic digital content plan based on customer enablement
6. Systems integration for seamless customer support and experience
7. SEO plan across all digital assets for 2021(this is a complete and exhaustive list focused on vision statement from digital workshops)
8. Based on areas of priority, train and implement digital skills across the organization (Executive, Management, Sales, Marketing, Customer service, HR, Procurement, etc)
9. Based on corporate branding strategy and priorities align with all digital assets and content going forward
10. Measure industry presence against competitors in order to dominate your markets by implementing all the strategies above in order of priority